Project
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Dreamforce 20 Years
Services
Art Direction
Motion Design
Graphic Design
Video Production
Synopsis
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1,000 Salesforce customers gathered in downtown San Francisco for the first-ever Dreamforce 20 years ago. The small gathering has now become the largest software conference in the world. During the pandemic, Salesforce innovated with new ways to share the Dreamforce magic with communities, customers, and partners. In 2022, they came home to San Francisco, unlocking the magic that only Salesforce can deliver.
Process
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Direction
The annual conference kicks off with Dreamforce Today and closes with Dreamforce Tonight, which is why the goal was to visually differentiate the two into their own fitting themes.
Process
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Motion
The keynotes and sessions are each empowering and inspirational. We meticulously animated the movement to match such dynamic elements.
Process
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Broadcasting the event required us to stay one step ahead with on-screen graphics. We assisted with developing a brand package that would cover every visual aspect of the conference including lower thirds, intro sequence, outro sequence, and more. With Salesforce Plus being a major component, these elements were key for those participating virtually.
Production
